Impossible Software Germany To Redefine Video Advertising

#-Link-Snipped-#. is all set to redefine the future of video advertising. I call it extreme video engineering that modifies videos in real time and gives the ability to advertisers to personalize any video. Real time video manipulation could redefine the advertising on television and Internet forever. This technology would eliminate annoying commercial breaks on TV and movies on TV as it would allow advertisers to embed their advertisements in the video itself. The biggest advantage being that it can be changed in real time.




Real Time Video Processing

What Impossible Software does is identifies the advertising spots in the video and then puts the advertisers' brand or personalized object in the video in real time. The effect is that advertiser's brand/logo becomes an integral part of the video. Look at the following video to get an idea -


Source: Tech Crunch TV

The company offers two products: JetStream Video Server & HTML5 Ad-Server. The JetStream Interactive video server is capable of real time mixing of video and audio signals, processing and mixing them to produce high quality dynamic video. The server also features an extensive set of audio/video effects (like the light reflection from objects) to make the advertisement a part of the video. It's also capable of various resolutions and supports industry-standard H.264 and AAC along with Adobe Flash. The videos would also work great on mobile handsets. The uses of JetStream would vary from creating personalized video, video advertising and real-time transcoding.

The Jetstream real time video injection techniques would allow publishers to monetize their videos by letting advertisers inject their brand in videos. These videos will be deliverable on iPads and iPhones without needing the Adobe Flash player.




Impossible Software Germany Video Processing

This is definitely the technology of the future. It opens the newer possibilities in advertising while improving the overall experience for the viewers. I can already imagine the future where the original video will be served differently to the audience with each viewer getting a 'personalized video'. However, it may also make 'video evidence' a thing of past.

I'd like to hear your views on this.