Augmented Reality: PopCode

Simon Taylor and Connell Gauld (Cambridge University researchers) have formed a company called Extra Reality (Website: #-Link-Snipped-#) to commercialize the technology that has developed a system that allows a user to upload virtual content to a mobile phone using a technique called Augmented Reality (AR).
Their first product, Popcode, is a two-dimensional logo which, when scanned with the camera in a mobile phone, allows 3D models, animations, and interactive elements to be displayed on the phone.
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Each small Popcode logo contains a unique ID which is associated with specific Augmented Reality content.
When an application on the phone recognizes the Popcode it downloads the related content from the internet and displays it to the user.
See the Popcode Official website at #-Link-Snipped-#

Some of the ideas include augmented business cards that can be updated over the internet and adding interactivity to static maps such as those displayed in cities.
Taylor said: ’A developer kit available at our web site contains examples and documentation so developers can get started working with Popcode, and we’ll be happy to help out with any problems people come across through our forums.’

See this video that demonstrates how Augmented Reality could be used to make flat-pack furniture instructions easy to understand. Have a look:
[video=youtube;PVb5jPr-VuI]https://www.youtube.com/watch?feature=player_embedded&v=PVb5jPr-VuI#![/video]

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