Amazon Working On Website Redesign

#-Link-Snipped-# Inc is trying to redesign its website, an renovation that could revolutionize the way people shop on the world's biggest online retailer. These changes will enable easy navigation of this site on tablet computers, according to online-commerce experts. This Seattle based Amazon is anticipated to #-Link-Snipped-#.



Amazon has already started testing their new design, stated their spokeswoman Sally Fouts. She said, "We are continuing to roll out the new design to additional customers, but I can't speculate on when the new design will be live for everyone." She retrained from answering any more questions about the website. According to TechCrunch, the new Amazon home page, which presently appears to be accessible to a fraction of Web users, is less cluttered than the older one. There are less buttons, more white space and a bigger search box. The new site also underlines Amazon's digital goods over its physical ones.

The new Amazon site affects both the users and other online retailers equally. Amazon's Internet store is biggest across the globe so far, with a revenue collection of $34 billion in 2010. Other sites must be closely eying its developments. David Selinger, a former Amazon manager and current chief executive of Rich Relevance said, "As shoppers migrate to smaller, more interactive screens such as tablets, making the content dynamic and personalized to each individual consumer becomes overwhelmingly important. And that's just what this redesign does - it puts those features front and center."

The redesign is risky as people are already habituated to the old version. The sales may dip in the initial 30-35 days, but considering Amazon's reputation in the online market, techies are sure that it will roar back with a bigger and better service.