Dipankar Ganguly
Dipankar Ganguly
Instrumentation
27 Mar 2017

Panasonic introduces Eluga Ray Max and Eluga Ray X smartphones with Arbo smart assistant at Rs. 8999

Japanese tech giant Panasonic has expanded its Eluga Ray series with the launch of two new smartphones named, Eluga Ray Max and Eluga Ray X starting at Rs 8,999 and going up to Rs 12,499. The smartphones are placed at the already crowded segment resulting in a stiff competition from the likes of Redmi Note 4, Redmi 3s Prime, Moto G5 Plus to name a few. To tackle this scenario, Panasonic has loaded its new Eluga rays with the in-house new virtual smart assistant, Arbo.


The virtual assistant Arbo incorporates machine learning to understand the user behavior and provide intelligent personalized usage suggestions. The name 'Arbo' is derived from Esperanto, meaning a framework which is used for supporting climbing plants. Justifying its naming, the assistant learns user behavior along with location and timing thus recognizing the frequently visited places, it sends out prompts to make changes in the phone settings.

It also keeps a record of all the applications running on the smartphone and gathers detailed usage habits which allows it to make useful suggestions accordingly. Depending on your preferences, you can also control how much access the assistant has to your apps and sensitive data and if you want, you can also entirely deactivate the assistant and use your device as it is.

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Panasonic Eluga Ray Max

Coming to the specifications, the Panasonic Eluga Ray Max sports a 5.2 Full HD (1920*1080) IPS display with Corning Gorilla Glass 3 on the top for protection. Powered by the 1.4GHz Qualcomm Snapdragon 430 64-bit octa-core SoC coupled with 4GB of RAM it comes in two inbuilt storage options- 32 GB and 64 GB which can be further expanded by up to 128 GB using a microSD card.

There is a 16-megapixel rear camera and an 8-megapixel front shooter, both accompanied by a LED flash. The phone runs on Android 6.0 Marshmallow and is fuelled by a 3000mAh battery supporting Quick Charge 3.0. For connectivity, there is 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth, GPS, OTG support etc.

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Panasonic Eluga Ray X

The Panasonic Eluga Ray X on the other hand, flaunts a 5.5-inch HD (1280x720) IPS display with Corning Gorilla Glass 3 protection and is powered by 1.3GHz MediaTek MT6737 64-bit quad-core SoC paired with 3GB of RAM. There is only one variant with 32GB of internal storage with the option for further expansion via the microSD card. On the optics front, there is a 13-megapixel rear camera and a 5-megapixel front snapper both supported by the LED flash. It runs on Android 6.0 Marshmallow and is backed by a 4,000mAh battery. Connectivity options include but is not limited to 4G with VoLTE support, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, and GPS.

As for the pricing, the Eluga Ray Max 32GB variant will retail for Rs 11,499 and the 64GB will cost Rs 12,499. Color options of Metallic Silver, Gold, Rose Gold are available.
The Eluga Ray X, on the other hand, is priced at Rs 8,999 and is offered in Rose Gold, Gold and Space Grey color options to choose from.

Both the smartphones will be available exclusively on Flipkart with a free screen guard.

Source: Panasonic | India today

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