Is eCommerce Killing Retail Stores and Malls?
So I placed my 3rd order this month online (two books and one APC UPS) and began wondering if the eCommerce in India has began eating the lunch from the plates of the regular, brick and mortar retail stores? My thinking is straightforward: if not online, I'd have bought those products from local shops, stores or malls; but not - I do it at without moving my bum a bit! If there are 500 others like me who bought something online today - the stores here lost that business!
Now there might be a direct argument - that most of the online stores will route their products from the local retailers through a marketplace model. But that's NOT the case always. Many of the leading online retailers will get the products directly from the manufacturers and sell them directly to the end consumer; skipping the entire retain chain in between.
Do you think ecommerce will, one day, kill the malls and retail stores? Would love to know your reasoning.