ICANN Top Level Domains: Indian Applications

ICANN - the organization that is responsible for maintaining and regulating the top level domains (like .com, .net. , .org and so on) had invited applications for the new top level domains. The fee to apply for a new generic top level domain aka gTLD was about $185,000. Here's some interesting information about the Indian companies that applied for new top level domains : -

Domain Extension Company
AIRTEL | Bharti Airtel Limited
BHARTI| Bharti Enterprises (Holding) Private Limited
DABUR| Dabur India Limited
PING| DotPing Inc.
HDFCBANK| HDFC Bank Limited
HDFC | HOUSING DEVELOPMENT FINANCE CORPORATION LIMITED
OOO| INFIBEAM INCORPORATION LIMITED
INFOSYS| Infosys Limited
INFY| Infosys Limited
LUPIN| LUPIN LIMITED
IDN| Nameshop
INDIANS| Reliance Industries Limited
RELIANCE| Reliance Industries Limited
RIL| Reliance Industries Limited
SHRIRAM| Shriram Capital Ltd.
STAR| Star India Private Limited
SBI| STATE BANK OF INDIA
STATEBANK| STATE BANK OF INDIA
TVS| T V SUNDRAM IYENGAR & SONS LIMITED
TATAMOTORS| Tata Motors Ltd
TATA| TATA SONS LIMITED

Now get ready to type recharge.airtel to recharge your airtel or motorcycle.tvs and so on. I wonder whether this will make remembering the relevant websites easier or more difficult. What's your take on this, please?