Google HummingBird Algorithm For Search Results - All You Want To Know

Website owners, take note! Google's new search algorithm now called 'Hummingbird' has been launched. Being the first major upgrade in the last three years, Google has now shared that the algorithm has been put to use since last one month has affected around 90% of Google's search results. So, how does this matter to online website owners? Well, the ramifications of this Google search algo update are going to be huge. In fact, this has been the biggest overhaul that the search results will see after the Caffeine update that hit three years back. According to Amit Singhal, a search expert and a senior vice president at Google, the traffic that the websites attract will also witness a major impact.

Google's Hummingbird represents the most dramatic alteration to Google's search engine and we now know that it is going to be especially useful for longer and more complex queries. Google pressed on the point that a new algorithm is important as users expect more natural and conversational interactions with a search engine - for example, using their voice to speak requests into mobile phones, smart watches and other wearable technology - that Google is slowly and steadily venturing into. This update came to light at an intimate press event at the Silicon Valley garage where founders Sergei Brin and Larry Page worked on the launch of the search engine. At the event, the search giant also announced an updated search app on Apple's iOS, as well as a more visible presence for voice search on its home page.

Launched on the very auspicious day of its birth i.e. September 27, Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites. "We just changed Google's engines mid-flight - again. Hummingbird is primarily aimed at giving Google's search engine a better grasp at understanding concepts instead of mere words," shared Mr. Singhal. So, now you can expect that Google Search is more capable of understanding concepts and the relationships between them rather than simply words, which leads to more fluid interactions. In that sense, it is an extension of Google's "Knowledge Graph" concept introduced last year aimed at making interactions more human.

In one example, shown at the presentation, a Google executive showed off a voice search through her mobile phone, asking for pictures of the Eiffel Tower. After the pictures appeared, she then asked how tall it was. After Google correctly spoke back the correct answer, she then asked "show me pictures of the construction" - at which point a list of images appeared.

Google's changes to its search engine results haven't triggered widespread complaints from other websites so far, suggesting that the revisions haven't resulted in a radical reshuffling in how websites rank in the recommendations. But most of us can't forget the outcry that the "Caffeine update" had generated as it has sought to weed out websites that tried to trick Google's search engine into believing their content was related to common search requests. After Caffeine had entered, hundreds of websites that consistently landed up on top of Google's search results had been pushed back to the back pages or removed completely. A lot of website owners were left aghast.

If you are think abouting the Panda or Penguin updates that were launched over the last few years - know that, they were just minor changes and not an entire replacement of the whole. With Hummingbird, you are looking at the most significant and complete change. Another example for the new update, can be demonstrated by a search for “acid reflux prescription” that used to list a lot of drugs, which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs.

Therefore, if you are running a website or even you're a Googler, let us know what are your reactions to the Humming of this bird in comments below.


  • Ankita Katdare
    Ankita Katdare
    😨 Looks like only website owners care about this news. Google doesn't govern lives of innocent search-ers
  • Kaustubh Katdare
    Kaustubh Katdare
    The update is biggest since caffeine that was launched in 2010. The Hummingbird algorithm update was launched about a month ago and it's created havoc in the webmaster community. CrazyEngineers seems to be unaffected by the algorithm change, though we've seen a positive trend in the search results. We're also performing a cleanup of old posts (most of the content posted by @#-Link-Snipped-# has been removed).

    These changes matter the most to the webmasters and the entire SEO industry, which basically tracks what's Google's doing. Unfortunately, Google's not very open with the changes they implement. Their instructions have always been the same: Create high quality, useful and original content - and you will rank above everyone else.

    These changes don't directly affect the end users. They'll have to be happy with whatever Google plans for them. I seriously want to see a healthy Google competitor being built. Bing is promising; but it's not there yet.
  • Jibak Baksi
    Jibak Baksi
    The Google Hummingbird algorithm's most important and noteworthy change revolves around the fact that, it is customized to parsing questions directly posted by google users, and then internally arranging the results in terms of the most useful answers, to the specified questions. This is much more effective than parsing keyword based searches, i.e. one word at a time, that was the case untill now.

    The most promising aspect of Hummingbird is in the way it mirrors an ongoing and continuous change in the requirements people are generating over the existing search engines. Keyword based queries are making way for longer, more complicated questions, driven at least partly by voice oriented searches.

    Google's business strategy has always aimed at cashing on search results, simultaneously keeping a clenched fist control on just how those search results are processed, prioritized, and returned -- with more effectiveness, so as to defray real competition.
  • Prashant Lakhera
    Prashant Lakhera
    this update will have a great impact on Search Engine Optimization companies and website owners. This may also increase the cost of optimization for website owners. But this voice search feature is a great upgradation and i hope it will give some positive results.
  • Anand Tamariya
    Anand Tamariya
    Any algorithm is noteworthy only if you can see the difference in the output (black-box testing) - else it does nothing other than boost the ego of developer (here Google). Not sure why should anybody be excited about it!!

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