AD OPTIMIZATION ON TV...!!!!

Replies

• 

  Anand Tamariya

  The whole digitisation of broadcasting started with this idea. The set-top boxes are not just display devices. They relay back your viewing preferences to the broadcaster. You should soon see this happening.
• 

  Sarathkumar Chandrasekaran

  Great initiative .......
  I would love the tv and radio if it works as you said because i will change the channel or station if it broadcasts any ad which i don't like so this can be a better solution.
• 

  Kaustubh Katdare

  That indeed is a nice idea and I'm sure it's already being worked on. The set-top-boxes are just a start and it's just a matter of time that the digital media will be the default one on our TV.
  
  But since this one is posted in a debate section - I think targeted advertising worked in the past and it may not continue to work in future. I may not always want to be targeted by the advertisers.
  
  I'd rather want to be made aware of the new products in the market which I'm not aware of - than being followed by advertisements about the stuff I'm looking for or interested in. The strategy worked for Google in the last decade and they made a ton of money through it. Facebook is on the same lines. But TV offers me an added advantage - it makes me aware of the 'new things' which I never had thought.
  
  For example, how do you really go about introducing a brand new product in the market and reaching out to audiences if all the users are getting is bombardment of the products/services they're already aware of?
  
  We need a mix. A balance.
• 

  rohanrockxxx

  Anand Tamariya

  The whole digitisation of broadcasting started with this idea. The set-top boxes are not just display devices. They relay back your viewing preferences to the broadcaster. You should soon see this happening.

  Well they managed to get "TV ON ANDROID PHONES" so I hope they are working on my idea, else i'll have to go suggest them 😁
• 

  rohanrockxxx

  SarathKumar Chandrasekaran

  Great initiative .......
  I would love the tv and radio if it works as you said because i will change the channel or station if it broadcasts any ad which i don't like so this can be a better solution.

  hehe,bro..."You wont need to change any channels for annoying ads"but in future you will change ads so you can views them all 😀
• 

  rohanrockxxx

  Kaustubh Katdare

  That indeed is a nice idea and I'm sure it's already being worked on. The set-top-boxes are just a start and it's just a matter of time that the digital media will be the default one on our TV.
  
  But since this one is posted in a debate section - I think targeted advertising worked in the past and it may not continue to work in future. I may not always want to be targeted by the advertisers.
  
  I'd rather want to be made aware of the new products in the market which I'm not aware of - than being followed by advertisements about the stuff I'm looking for or interested in. The strategy worked for Google in the last decade and they made a ton of money through it. Facebook is on the same lines. But TV offers me an added advantage - it makes me aware of the 'new things' which I never had thought.
  
  For example, how do you really go about introducing a brand new product in the market and reaching out to audiences if all the users are getting is bombardment of the products/services they're already aware of?
  
  We need a mix. A balance.

  
  Well Sir, if you want a mix,choose the normal plan no,without any optimization 😀. Just like you choose a sport or cooking pack, similar you can choose a "ADVT pack"
  
  Network providers will always choose/implement something which will draw more attention and get paid more by Advt.
  
  On parallel basis the new device of google, the "chrome cast" could work on a similar basis,Had google implemented it, it would sync with your google account and a local PC/laptop. Ad optimization would have been possible 😀
  
  Now I feel maybe I could suggest them, what do you think sir.?