Strategies which led to success!

Tata DoCoMo only solved the problem that made customers pay for what they didn't use. At 1p/second, TATA DOCOMO's is still making money as they already have an established network. It's similar to renting out a house. DoCoMo has a big technology advantage (in my opinion) as they're backed by Japanese NTT.

But what was brought into the perception of the common man was in the lines of what I commented(at-least that is what I think). That is the reason why they clicked well.
Nice observation Big K, personally, I didn't think in that way! This is the reason why the thread has been started, to analyse all the strategies, which have been a success, to bring out the myth and realities about them!.

Thanks for this thread aj

One of the most common and oldest buisness strategy initiated by microsoft ie to sell items free of cost to make their product popular among all.

this is very efficient strategy and it works almost 80% .

I am actually jumbled with the topic.
Are we discussing the marketing strategies for a business or the ways that build a successful entrepreneur and his/her enterprise?

We are here to discuss the various market strategies which has led to the success of products, companies and even people behind it. Thanks for your concern AKD.
By doing this, by doing a good analysis, we can bring out the ways to build a successful entrepreneur.

I can't say much in terms of experience, but I guess there are many ways to be successful. It all depends on what you aim to sell, who your market is, and the current market conditions. It might be cool to be gung ho and radical with your strategies, but I'd rather try to balance it with being smart and careful.

Funny thing about the per-second billing. That was introduced quite a while back in Malaysia by one of the telcos, but did not prove popular amongst consumers. People here probably needed a greater (or more useful) product differentiation feature to be enticed to switch mobile telco providers. Other telcos knew this, so they didn't bother to follow suit. Seeing how they didn't increase market share (and incurred losses), the original telco scrapped the package after a couple of years. Now its all about the 3G data services: reliability, coverage, and competitive rates.

I'm guessing if a new entrepreneur wants to enter the communications market, the key is with VoIP! If there are minimal government restrictions on internet voice traffic, there are hardly any barriers to entry for him/her.

Under construction! Please view after sometime

Well, I didn't think I was theorizing. Was just stating how market is already like 😛 The VoIP example is what is happening around the world when there are government restrictions (eg UAE) compared to other countries, and how entrepreneurs have to adapt to these conditions. Isn't this part of the idea of discussing in this thread?