IIT Graduates Being Recruited in Flipkart, Snapdeal, YeBhi etc - What is the motivation?

​All the e-commerce companies like Flipkart, Snapdeal, Fashion and You, Healthkart and Yebhi are being talked about every now and then. And now it is in news that the IIT grads are looking forward to work in Indian firms and are being attracted to these companies. Flipkart has recruited around 120 IIT graduates. 40% of the 50 people in the tech team at Fashion and You are from IITs. Snapdeal recruited over 40 engineering graduates from IIT Kanpur, Roorkee, Madras, Delhi, Bombay, Kharagpur and Bangalore this year.

I think the real reason behind the motivation to join these startups is the freedom that engineering graduates are getting to take independent decisions and the opportunities to innovate in various fields at once; be it core engineering, analytics, product development and marketing.

What do you think?