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ISHAN TOPRE
ISHAN TOPRE • Dec 19, 2011

Ford To Energize Indian Market In New Year

By now car lovers might have heard the news about auto expo 2012 getting hosted in Indian capital. Those who haven't here is the news- "The city which recently hosted F1 racing will now witness yet another motoring event". Global automobile companies can be seen in Delhi from 7 to 11 Jan at Pragati Maidan. This is not all. World's fourth largest auto giant Ford is also participating in the event.

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Ford will showcase all its existing models which the company plans to launch in India till mid-decade. It should be noted that the American company is making serious efforts to enter the Asian market. The efforts are well recognized after Ford’s announcement of launching whole new fleet in India’s neighboring China. The intentions are clear. Both the Indian and Chinese automobile market growing at an unprecedented rate, Ford wants to tap these potential markets.

Among the cars which can be seen at the event are the most prized Ford Figo and the whole new Fiesta range. All these cars can be spotted at the grand event along with the internal technologies for which the company holds individual patents.

The Ford’s stand which will cover an extensive area of 1400 m2 will have facilities for the crowd to virtually take control of the car. Company wants to make it a big day for the event will give an opportunity to the automakers to compete with other rival brands on the same platform. The showcasing of automobiles will not merely be a display of the exterior features of the car, 3D effects and videos will make it an interactive session for the Indian market to more about Ford cars which they can expect to see running on road sooner!

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