Financial Times Blocked From Apple's App Store!



Following Apple's decision to put subscription-based applications through its own app store, rather than that of the app creators', Apple has engaged in a stand-off with Financial Times. The modification was carried out two weeks back, thus collapsing Apple's control over data about the Financial Times' main readers, along with the tidy cut of its takings. The Financial Times said: "The FT iPad and iPhone apps will no longer be available to new users through iTunes. We are directing readers to the FT's new web app available at FT"

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Financial Times
All the same, the parting with Apple is a big blow to the Pearson-owned Financial Times, according to which the app played a significant part in raising its digital subscriptions by more than a third in the first half of the year. The newspaper receives about one-fourth of its subscription revenues from online viewings. Mobile devices reported more than 22 percent of #-Link-Snipped-#'s traffic and 15 percent of new subscriptions throughout the period, largely controlled by the iPhone app. In the meantime, the arrival of the iPad pioneered a new market for the Financial Times, due to its popularity among the wealthy professionals who are inclined to qualify as FT readers.

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