Facebook Curates Your News Feed Depending On The Time You Spend On Posts
If you are spending more time going through the posts of a certain friend on Facebook, you will soon be seeing more of his/her posts on your News Feed. Facebook has announced that it will be taking into to consideration the viewing time of previous posts while hand-crafting your News Feed. Up until now Facebook used to monitor your likes, comments and shares on posts of other people to make sure that the newer posts from those people appear prominently on your News Feed. Ansha Yu and Sami Tas, two Software Engineers at Facebook explain to us now the social networking website takes viewing time per post into consideration.
Calculating viewing time per post isnât as simple as introducing a digital timer in the code. While someone might have spent have spent a minute or more on a post because of his/her interest in the topic, someone else might have spent the same amount of time on a post because he/she was waiting for the photo to load on a painfully slow 2G connection. So how does Facebook know that a certain post is of your liking? It employs a relative algorithm, by checking how much time you spend on a certain post as compared to others. For example most of us like to go through our News Feed liking posts and we often stop scrolling to check out a certain post whether itâs a regular post or a post pertaining to some trending topic. Facebook will take into account that specific post even if we havenât liked or commented on it just because you spent more time on it instead of others.
This new criterion of sorting your news feed will be rolling out in the coming weeks. If you are a Facebook Page owner, the company assures that this will not affect the distribution of content.
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