Bing Versus Wolfram Alpha: A Tale Of Two Search Engine Launches

In the past month, we've seen some new search engine launches. Two in particular were able to generate a hype cycle of early positive reviews and excitement: <a href="https://www.bing.com/" target="_blank" rel="nofollow noopener noreferrer">Bing</a> and #-Link-Snipped-#. One was launched by Microsoft, and the other by a startup. It is inherently not a fair comparison because Microsoft has so much more money to spend on marketing ($80 to $100 million is earmarked for Bing)> But most of the buzz so far has been generated by the respective launches with all of the blog and news coverage that entails. So even though it is not fair, let's compare the two, because it is instructive. There is little data on actual traffic or search volume for either site at this point. Instead, I looked at another proxy of interest: Google searches for both sites as #-Link-Snipped-#.

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