Are product reviews on Flipkart honest?
First Observation: There's a pattern in the way the reviews are written. Most of the reviews will begin with praise for Flipkart's service and followed by pros and cons. I've seldom found anyone written so detailed reviews for free! I've bought so many items on Flipkart and never thought of writing a review myself. I wonder how Flipkart gets so many 'reviewers' who write reviews in above-average English. I smell rats!
Second Observation: Most typically, the reviewers urge you to 'buy' the product. Really? Also, there is a pattern in which the products are 'star-rated'. Nearly 70-80% of the ratings are 'excellent or 'good' and there are about 5% reviews that indicate that the product is poor.
This has a tremendous influence on the buyer's mind. A typical buyer would think that since majority of the buyers are happy with the product, the product would be worth buying.
My question is - do you think the product reviews written on Flipkart are written buy genuine buyers and Flipkart isn't paying the reviewers? Of course I'm not generalising. There must be genuine reviewers too. I'd love to seek your opinion on the topic.