AMD Trinity To Cut Down Ultrabook Price By $200

AMD has announced Trinity-based platform for ultrabooks, which is supposed to bring down the prices of ultrabooks by $200 in comparison to Intel’s Ivy Bridge based ultrabooks. The company said the overall price would be almost 10-20 percent less than Intel based products.

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While Intel emphasized on performance enhancement, AMD seems to care more about price. AMD have named these laptops Ultrathin, as Ultrabook is trademarked by Intel. The chip will come with dual and quad-core options. The chip has integrated graphics with CPU. Unlike Intel, AMD doesn’t provide their own Wi-Fi chips with the APU, so manufactures can add any wireless chip they want to. The price of Ultrathin is expected to start at $500 while Intel Based Ultrabooks are priced around $700-$900. AMD claims that the chip is also low on power consumption as it draws only 17W of power.

Intel’s Ultrabooks and AMD’s Ultrathin both are expected to hit the market in the latter part of 2012. There are two big differences between them, one is obviously the cost, where AMD has got an upper hand. Second one is number of models. While Intel will be launching 75 Ultrabook models, AMD is sticking with 20 models only, but again under present economic circumstances, money does matter!

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