Would you pay for Spotify in India?
Spotify is set to launch in India towards end of March. The online music streaming markets in India are already saturated but Spotify's entry will make it more interesting.
Obviously, Spotify can't remain out of India given that Indian Internet user base is currently exploding and companies like Netflix have already been moderately successful here. However, there's quite a difference between consuming video content vs consuming audio content.
As of now, I do not know if Apple music is just as successful as it is in the rest of the world. I'm yet to know anyone who's happily paying Apple Rs. 120/month to listen to music they can listen anywhere else for free.
There are premium streaming service providers already -
- Gaana - even the premium plans are super cheap
- Amazon Music - offers free premium subscription with Amazon Prime
- JioSaavn - Offers complementary service for first three months with Jio Prime
- Apple Music - Not Free
- Google Play Music - Costs Rs. 99/month
- ..and several others.
Will you buy Spotify India Subscription?
Spotify is known to have exclusive deals with content creators in the west. However, in India - it will take some time to produce exclusive content. Without a strong pull factor, I doubt people in India will be willing to pay for Spotify's subscription.
The question remains - Will you pay for Spotify plans?
I am paying 99 INR per month to Google Play Music.
If Spotify services could provide me better service around same price cap, I guess I would switch to Spotify.
I have a curated list of YT playlists. Keeps playing in the loop.
Update: Spotify has officially launched in India today. The pricing starts at Rs. 119 per month and there are student plans that are marked at Rs. 59/month.
Just wondering - how many of you are willing to pay for Spotify.
I've been playing with the Spotify Desktop app and Mobile app. One of the most interesting feature I've seen so far is that if you have Spotify playing on your computer, you can control the tracks and volume right from your mobile!
You can increase or decrease the volume on your computer and even forward or reverse the track. Quite interesting! 👍
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