Will Google Search Ditch Backlinks In Favour Of 'Knowledge Based Trust Score'?
@thebigk
•
Oct 26, 2024
Oct 26, 2024
1.4K
Google's search engine relies on the complex algorithms developed over a period of time by the extraordinarily talented engineers it's hired from all over the globe. It's kind of a big deal to be on the front page of Google - and that's something quite significant to the entire SEO (Search Engine Optimisation) industry. Google says that in order to rank any page on the results page returned after performing a search with keywords, it analyses about 200 different parameters. Google's also acknowledged that the number of websites linking to any page is one of the important factors in determining how important, useful and relevant that page is.
...and that's the reason several SEOs take backlink profile of any portal very seriously and keep building backlinks to the content on their website. Unfortunately, this unwanted enthusiasm to generate artificial backlinks has resulted into creation of truckloads of spam on the Internet. Therefore it's not surprising to see website that present misinformation ranking well on Google. Google knows that this is a serious problem they need to deal with. According to report published on New Scientist, Google might start ranking content based on the facts and useful information and not the number of backlinks (or referrers) it has.
A search team at Google wants to address this problem by estimating a new signal viz. the #-Link-Snipped-#. The team wants to find out the correctness of the factual information provided by any web page. The trustworthiness of any source will be calculated by using information extraction methods which are typically used to build knowledge bases. The computed score will be called Knowledge-Based Trust aka KBT. The team could apply their approach to a database of 2.8 billion facts extracted from the Internet to estimate the trustworthiness of about 119 million web pages. The results were found to be very effective after manual inspection and evaluation.
It's not clear whether Google will actually adopt this approach and ditch backlinks altogether. But even if it moves in that direction - it's going to be a big blow the the SEO industry globally. Do share your views below.
Sourc
...and that's the reason several SEOs take backlink profile of any portal very seriously and keep building backlinks to the content on their website. Unfortunately, this unwanted enthusiasm to generate artificial backlinks has resulted into creation of truckloads of spam on the Internet. Therefore it's not surprising to see website that present misinformation ranking well on Google. Google knows that this is a serious problem they need to deal with. According to report published on New Scientist, Google might start ranking content based on the facts and useful information and not the number of backlinks (or referrers) it has.
A search team at Google wants to address this problem by estimating a new signal viz. the #-Link-Snipped-#. The team wants to find out the correctness of the factual information provided by any web page. The trustworthiness of any source will be calculated by using information extraction methods which are typically used to build knowledge bases. The computed score will be called Knowledge-Based Trust aka KBT. The team could apply their approach to a database of 2.8 billion facts extracted from the Internet to estimate the trustworthiness of about 119 million web pages. The results were found to be very effective after manual inspection and evaluation.
It's not clear whether Google will actually adopt this approach and ditch backlinks altogether. But even if it moves in that direction - it's going to be a big blow the the SEO industry globally. Do share your views below.
Sourc
