Apple has already scheduled the release of ios7 later this year. Ios7 claims to be the world's most advanced mobile OS. It is clear from the figures that Iphone5 has failed to top the charts as expected. When launched it suffered a massive criticism but is trying to recover as time flows. Apple on the other hand, will try to maintain its cycle of 2 phones per year. Right from the Iphone3, we have observed a transition model 'S' coming into supplementary. Iphone5s will try to make a mark on the market. In any condition, Many claim that Iphone5s might be launched sooner than expected around fall, whereas Iphone6 can be expected to hit by the coming spring. It is also speculated that the new Iphone may offer the users a choice of size. It may come in varying range with respect to size.