Why is CE's traffic down since last few days?
CEans have already noted that things are unusual on the site since last few days. We aren't getting our regular traffic and the activity seems to have gone down as well. I've spent several sleepless nights investigating the issue and finally have arrived at a conclusion. Two things happened -
- We added a sidebar to all our thread pages.
- I removed a LARGE number of tags (over 20k) from the site in one go.
These two things made search engines suspicious about our site because suddenly they started finding a new page (with sidebar) on the URLs they had indexed and there was a sudden rise in the 404 errors (Page Not Found). While the search engines are smart at ignoring the sidebar; I've arrived at a conclusion that mass deletion of tags was 'the mistake', I shouldn't have done.
I found out that a lot of people had linked to our 'tags' directly; which means the search engines spiders will now find an error page on those links; which is not a good sign; of course.
What Next?
Unfortunately, there's nothing we can restore and go forward. We've decided to go ahead with what we've been doing for long and hope that Google will restore us back in search rankings.
How can you help?
CE survives on "content" and the more quality content we get on the site; the faster will be our recovery. So feel free to start new discussions and participate more. I'll keep you updated about our recovery progress.
If you have questions, ask them below. I'll try my best to answer them.