WhatsApp Business Chat Tools is a way for WhatsApp to make money (finally)
WhatsApp, the popular messaging app used to charge about a dollar per year to its subscribers to make money and keep its business running. However, after its famous acquisition by social networking giant Facebook for $19B, the service was <a href="https://www.crazyengineers.com/threads/whatsapp-becomes-a-free-messaging-service-how-will-it-affect-you-its-makers.86468">WhatsApp Becomes A Free Messaging Service, How Will It Affect You & Its Makers?</a> for everyone. It was possibly a well thought move by Facebook to make WhatsApp world's leading messenger. Now, with over a billion active monthly users all over the world, WhatsApp is taking the next logical step - to figure out <a href="https://www.crazyengineers.com/threads/how-does-whatsapp-earn-money.80133">How does WhatsApp Earn Money?</a>. Perhaps 'WhatsApp Business Chat Tools' is what the messaging app has planned.
According to report published in Reuters, WhatsApp is testing a new set of tools with select few Y-Combinator incubated companies. The documents accessed by Reuters point at WhatsApp planning to charge money to the businesses that want to contact their customers. The company, however, is being extra cautious about the spam problem. The company is said to be talking to its beta test users about how they engage with businesses over the platform and whether they've received spammy messages.
WhatsApp has talked about possible development of an API (application programming interface) that would let businesses develop custom applications for specific purposes. For example, a bank can communicate securely with its customer about recent transactions or an airline representative can chat privately with the customer about flight delays. WhatsApp hasn't officially commented on these developments yet.
A lot of technology startups run private trials with companies incubated at Y-Combinator. Founder of Cowlar, Umar Ilyas said that the trial of business chat tools is currently in very early stages. How the business chat tools feature works is not clear yet.
WhatsApp's co-founder, Brian Acton was recently in India to explore expansion possibilities. India continues to be one of the dominant market where WhatsApp is <a href="https://www.crazyengineers.com/threads/how-to-get-over-whatsapp-addiction.79969">How to get over whatsapp addiction?</a>. India alone represents about 15% of WhatsApp overall user base and is rapidly growing. Many small businessmen in India are <a href="https://www.crazyengineers.com/threads/how-to-use-whatsapp-for-business.78622">How to use WhatsApp for business?</a> to communicate with their customers.
Source: <a href="https://www.reuters.com/article/us-facebook-whatsapp-idUSKBN16F2R9" target="_blank" rel="noopener noreferrer">WhatsApp tests business chat tools in search for revenue | Reuters</a>
According to report published in Reuters, WhatsApp is testing a new set of tools with select few Y-Combinator incubated companies. The documents accessed by Reuters point at WhatsApp planning to charge money to the businesses that want to contact their customers. The company, however, is being extra cautious about the spam problem. The company is said to be talking to its beta test users about how they engage with businesses over the platform and whether they've received spammy messages.
WhatsApp has talked about possible development of an API (application programming interface) that would let businesses develop custom applications for specific purposes. For example, a bank can communicate securely with its customer about recent transactions or an airline representative can chat privately with the customer about flight delays. WhatsApp hasn't officially commented on these developments yet.

A lot of technology startups run private trials with companies incubated at Y-Combinator. Founder of Cowlar, Umar Ilyas said that the trial of business chat tools is currently in very early stages. How the business chat tools feature works is not clear yet.
WhatsApp's co-founder, Brian Acton was recently in India to explore expansion possibilities. India continues to be one of the dominant market where WhatsApp is <a href="https://www.crazyengineers.com/threads/how-to-get-over-whatsapp-addiction.79969">How to get over whatsapp addiction?</a>. India alone represents about 15% of WhatsApp overall user base and is rapidly growing. Many small businessmen in India are <a href="https://www.crazyengineers.com/threads/how-to-use-whatsapp-for-business.78622">How to use WhatsApp for business?</a> to communicate with their customers.
Source: <a href="https://www.reuters.com/article/us-facebook-whatsapp-idUSKBN16F2R9" target="_blank" rel="noopener noreferrer">WhatsApp tests business chat tools in search for revenue | Reuters</a>
0