Prasar Bharti To Launch Apps For Doordarshan & All India Radio
India's oldest mediums of broadcast - Doordarshan and All India Radio run by Prasar Bharti under the Government of India, have been fondly cherished over the decades by the young and old alike. And now they are are coming in the from of mobile apps. These apps for DD and AIR that offer news as well as entertainment will have content that you can store as the rare archives on your mobiles, laptops and tablets. This interesting digitized content will be introduced via a subscription model. For this, Prasar Bharti, India's public service broadcaster will be restructuring its finances by selling off excess land it has acquired. And just like all of us developers do on the Google Play Store and other app market, the organization is hoping to generate its 25-30% of the revenue from ads. The company is ambitious enough to predict the revenues going up to Rs. 200 crore.
All those among us, who love the old times, and for that sake have created and liked the Doordarshan and AIR pages on Facebook and have followed their official Twitter Handles, this is a moment of pride. With about 32,000 followers on Twitter and Youtube having 1,700 videos uploaded till date for Doordarshan, we know people still love those old shows. The radio service, AIR has around 24,000 Twitter loyal followers and that just goes to show the popularity of both of these services in the Indian market. The report has quoted a source saying that, "The apps for news service will be a priority. Prasar Bharati has an unenviable credible network through the length and breadth of the country that will be put to use. It has the potential of creating its own niche amid the private news broadcasters."
Only recently, we told you about the <a href="https://www.crazyengineers.com/threads/all-india-radio-air-aka-aakashvani-app-for-android-download-available.67265">All India Radio (AIR Aka Aakashvani) App For Android - Download Available</a>. And when we did, a lot of positive reactions were garnered by the news. Similar story was that of #-Link-Snipped-#. And now, Though we are yet to get our hands on a official report from the organisation, there's news that the apps will arrive within half a year. If you are a fan of the shows broadcasted on this mediums, let us know your favorite ones in the comments below. Also, what are the features you would expect of such an app? - Opinions on those are welcome too. Raise a voice!
