Imagine yourself in a movie theater indulging in the latest blockbuster and someone sitting besides or below you takes out his/her smartphone and starts texting. The bright light of the screen definitely distracts you from the movie and the problem goes a step further while you are watching a 3D movie. This activity of texting during a movie screening even got the Madonna into trouble as she was banned from an American chain of multiplexes for texting during the New York Film Festival premiere of Steve McQueen’s “12 Years a Slave.” To find a solution to the problem that keeps the mobile phone users in the cinemas without disturbing the rest, AMC Theatres has proposed an idea for a ‘texting aisle’. The entire back row of each of its theatres will be equipped with barriers that shield the glow of the smartphone and they would be soundproofed to muffle the clicking sound of any QWERTY keypad phones.


This ‘texting aisle’ would be a perfect seat for tweet reviewers. Thanks to Twitter we have seen a whole army of movie reviewers who have been assigned the job of writing real time review of a movie via Twitter status updates during the first screening of a movie. It would also be a good place for businessmen who need to keep in touch with their colleagues every minute. The report from #-Link-Snipped-# also states that other cinema chains in the North America like Regal Entertainment and IMAX are also working on ways to accommodate mobile phone users among the rest of the audience. Now we must stress that this is just an idea and its implementation may be years away and until then the back row will continue to be free for mischief mongers.

Source: Theater chain to offer texting aisle for movie goers - PhoneArena