Microsoft SOCL: Microsoft's Social Network - Will It Work?

The Redmond giant seems to be tapping the students community to promote their social network and has identified selected selected Universities in the US. From the official website: -
So.cl (pronounced "social") is an experimental research project, developed by Microsoftâs FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning.
- So.cl combines social networking and search, to help people find and share interesting web pages in the way students do when they work together.
- So.cl helps you create rich posts, by assembling montages of visual web content.
- To encourage interaction and collaboration, So.cl provides rich media sharing, and real time sharing of videos via "video parties."