Microsoft SOCL: Microsoft's Social Network - Will It Work?
Microsoft seems to have launched SOCL - social network that is expected to compete with Facebook & Google's Google+ network. Microsoft's social network is codenamed 'SOCL' and it was first surfaced in November 2010. Microsoft never publicly announced that they've been working on FB rival, but it seems that Microsoft's booked a shorter domain: #-Link-Snipped-# where you can see that MS research's doing quite a bit there.

The Redmond giant seems to be tapping the students community to promote their social network and has identified selected selected Universities in the US. From the official website: -
So.cl (pronounced "social") is an experimental research project, developed by Microsoftâs FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning.
- So.cl combines social networking and search, to help people find and share interesting web pages in the way students do when they work together.
- So.cl helps you create rich posts, by assembling montages of visual web content.
- To encourage interaction and collaboration, So.cl provides rich media sharing, and real time sharing of videos via "video parties."
We expect students to continue using products such as Facebook, Twitter, LinkedIn and other existing social networks, as well as Bing, Google and other search tools. We hope to encourage students to reimagine how our everyday communication and learning tools can be improved, by researching, learning and sharing in their everyday lives.
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