• LG Electronics India has today made new additions to Ultra HD TV portfolio by unveiling two new models- 55-inch and 65-inch. Making the home entertainment experience bigger and better, LG India wants India to witness the mesmerizing ULTRA HD images on wider screens. Delivering pure awesome HD quality at 8.3 million pixels per frame, these HD TVs bring superior resolution to screens certified by two of the most respected product testing and certification bodies in the world - Intertek and Underwriters Laboratories (UL). In short, the TV experience with the LG Ultra HD TV is unparalleled. "When we first unveiled our 84-inch ULTRA HD TV the reception we received was phenomenal," said Soon Kwon, MD- LG India. "The ULTRA HD TV format is here to stay and with the new sizes offering NANO FULL LED backlighting and our proprietary Tru-ULTRA HD Engine, these models are in a class of their own." added Mr. Kwon.

    Optimized with the company's proprietary Super Resolution algorithm, 1000 MCI, the Tru-ULTRA HD Engine maximizes image clarity, improves sharpness and eliminates any blurring caused by the up-scaling process. Equipped with Nano FULL LED backlighting, these HDTVs feature greatly enhanced illumination control that brings forth outstanding contrast and consistent brightness across the entire breadth of the screen. Fitted with an IPS Panel, consumers can enjoy watching LG’s ULTRA HD TVs from almost any position in the room, without having to worry about color distortion or loss of visual detail.

    The company's FPR 3D technology at work provides a crosstalk flicker-free 3D viewing experience that enables the user to wear comfortable, lightweight 3D glasses. It also has a dual play feature which includes special glasses allowing two players to see only their perspectives simultaneously on the full screen at once without having to split the screen. The LG Ultra HD TVs also feature an embedded 2D to 3D conversion engine, virtual surround plus that have a 4.1 channel, 50W sound system that includes the Sliding Speaker. Located behind the screen, a powerful subwoofer ensures strong bass performance as well.

    What makes these 55 and 65-inch Ultra HD TVs truly Smart TVs?

    Well, LG's Smart TV platformincorporates a useful service called Now On, which recommends content based on the user's viewing habits. One can record live television with the help of time machine. Presence of the Magic Remote means there's a feature for natural language recognition, point, wheel, and gesture control options, making it easy to navigate menus, search for content or play entertaining game apps. In addition, the wireless connectivity options such as WiDi and Miracast for convenient screen mirroring, and LG’s NFC-based Tag On for convenient device pairing - only make life easier for the owners.

    Moreover, LG's new ULTRA HD TVs have an inbuilt camera and inbuilt wi-fi connectivity with a USB movie and HDMI connection. Features like Digital (Output Audio Out) and HVEC decoder directly play the ultra HD content and smartly save energy. If that's not all, the LG pair of TVs look cool and stylish thanks to the unobtrusive chrome finish stand that completes the minimalist appearance of the LG’s next generation TVs. Bearing an official price in India tag of Rs. Rs.3,30,000 and Rs.4,50,000 respectively, the 55 and 65 inch LA9700 Ultra HD TVs are available across LG best shops from 1st week of October 2013.
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