Depends on what you mean by innovative I guess. For what I think are cool LabVIEW projects check out this blog (#-Link-Snipped-#) which is constantly updated with new cool applications. If you are looking for more industry based applications then this link (#-Link-Snipped-#) has more case studies on LabVIEW. There's a new case study coming out (I don't know exactly when unfortunately) about how SpaceX uses LabVIEW for their control software inside of their Dragon capsule, the launch system for the Falcon rockets, and even data management inside their misson control. I'm less familiar with Matlab application spaces. I've seen them used in simulation areas before but less in actual deployed projects in my experience.