![vipul chadha](https://www.crazyengineers.com/img/avatar.jpg)
Member • Dec 13, 2013
Member • Dec 13, 2013
Administrator • Dec 13, 2013
Maybe this one calls for a new thread? To answer your question - the business model followed by OLX is same as most of the existing classifieds website. They basically duplicate the revenue model established by the newspapers; but have unique advantage of the Internet. Let me explain it a bit in more detail.vipul chadhaWrite & what do you think about olx.in
Member • Dec 26, 2013
Administrator • Dec 26, 2013
Member • Jan 16, 2014
By Selling User's data? 😛Kaustubh KatdareOLX makes money through two major ways: Online advertisements that run along the various classified posted by people. Then they will also let you promote your classifieds on their own website for a price.
I don't see any other revenue stream for their business.
Administrator • Jan 16, 2014
Well, that happens with every advertisement program that runs online. Some do it directly, some do it indirectly. In case of OLX, they run Google Advertisements and promoted listings. I doubt they sell user data directly.Manish GoyalBy Selling User's data? 😛
Administrator • Aug 6, 2014
Member • Aug 7, 2014
nice trick😁Ankita KatdareSorry for bumping an old discussion. A friend was discussing about this with me the other day and I remembered reading about it on CE.
Well, as of now people are saying they operate on outside investment are not making much profits. At first, I assumed that OLX would keep commission on whatever products that the sellers are selling, but that's not the case. They just provide the platform and do not fiddle between the seller and buyer.
So, when you check their website, you will see the advertisements in the form of Sponsored links. Here's a screenshot I took -
That's what the Ads look like, when their colors and fonts are made to match the rest of the content of the page. People end up thinking there are no ads. 😀
Member • Sep 15, 2014
Administrator • Jun 15, 2015
Member • Nov 20, 2015
Administrator • Feb 21, 2019
OLX Business Model has evolved over a period of time to suite the Indian consumers. They have kept their "freemium" model under which the users posting advertisements do not pay anything to OLX unless they want their listing to be "featured" - meaning it will appear at the top of other similar listings.
They have launched Premium Advertising Solution through which the clients are charged based on the type of listing - a high value listing is typically offered at higher advertising price.
This approach seems to be benefitting buyers and sellers as well. The listings that are "Urgent" are typically placed at the top of other listings which makes it easy for the buyers to spot it.
Apart from it, OLX continues to feature Google Adsense and direct advertisements from advertisers on their website. Those are the top ways OLX makes money through their unique business model.
Member • Feb 21, 2019
As long as no one gets robbed apart from is this what happened to me.