CISCO networking anyone?

Hi guys! Still new here, dunno where the apt place for posting this would be. I did my IT engg. student from Vidyalankar college, Mumbai. Presently, I am the PR manager for Nirmal Datacomm,one of CISCO 7 silver certified partners and I would like to know the general thought process of students or anyone for that matter opting to get into a CISCO cert course training academy .