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CES 2012 To Be Microsoft's Last

Question asked by smriti in #Gadgets on Dec 22, 2011
smriti
smriti · Dec 22, 2011
Rank C3 - EXPERT
International Consumer Electronics Show (CES) in Las Vegas to be held in January 2012 will be Microsoft's last participation in the event. Though the software company has been one of the biggest supporters of the event, it has decided to part with CES citing the reason that more often than not its product accomplishments don't align with the show's early year timing. By doing so, Microsoft joins Apple which follows the mantra of showing off its products with its own events. Microsoft till yet has had a 20-year working relationship with the Consumer Electronics Association.

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At the upcoming CES show, Microsoft's Steve Ballmer is scheduled to speak on Windows 8 operating system, though the software is not expected to release until late next year. So, delivering a demo using real Windows 8 system becomes impossible at the CES event, which would pretty much make it pointless from a product release point of view. From product momentum disclosures, to Big Windows Phone, to a range of consumer connection points like FacebookTwitterMicrosoft.com and Microsoft retail stores, Microsoft felt it was a ripe time to make the transition.

That argument put forward, Microsoft says it will still continue to use CES as a place to connect to customers, only it won't have a booth  or a customary kick-off speech delivered by the CEO.

Source: Microsoft Blog Image Credit: Engadget Posted in: #Gadgets

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