Ahh... marketing! This is good. #-Link-Snipped-# what help do you need? Have you developed a new library management system or are working with some one who has? Let me know and I can guide you on how to go about it.

Marketing Management by Philip Kotler is the best book for beginners. But if you ask me, there is no need to read a book, unless you are completely unaware of the marketing fundamentals. All you need to know is the 5Ps of marketing. I have tried to explain it below. There is no order of their importance as all are equal and must be followed before you delve into even thinking of making a product. Lets understand them now.

1) P roduct - What is your product? What do you want to make that you can sell? It is very important that the first thought be given to the product you want to make. You might want to make a rocket that takes people to the moon and back. But can you make it? Can you sell it? Do people need/want it? Questions need to be answered.

2) P rice - What price should you sell your product? Please note that price of the product is derived less from the cost of making and more from the value it creates in the minds of the customer. Pricing of cold drinks is a classic example.

3) P lace - Where is your market? You need to identify the right place where you can sell your product. Selling a blackberry phone in a village might be possible but not the right thing to do. Because even if they buy it, it is of no use to them. Markets can be created. But they must be thought out before hand

4) P eople - Who will sell? It is your own people who make a bigger difference than the people who buy. iPhone or macbook is no extra ordinary product (it sucks if you ask me). But the guy who sold it to the world was beyond ordinary. So people you employ for marketing and sales are very important

5) P romotion - A brilliant product without a brilliant promotional plan is an average product. What is your unique selling proposition? What is your value proposition? Communicate clearly and through the right channels to make sure it sells. For ex. you manufacture a car but you dont tell people that you offer a test drive or a free service for 1 year. Will it sell?

There are many more things to be told including the 4Cs. Let me know if you need info. I'll write that.

Hope this was helpful.

#-Link-Snipped-# It is the prescribed book even in IIMs 😀