Amazon Cloud Player In War With iTunes Match; To Sign Deals With Top Labels

Almost a year back, Amazon surprised every one when it launched the Cloud Drive and Cloud Player without licenses from the top labels. It gained the status of becoming the first of the major music stores to enable users to upload their music collections into the cloud and access them using the web-connected devices. It enabled users to upload copies of their music, e-books, videos, and other digital media format to Amazon's servers.  From there it can now be accessed using the iPhone, iPad, iPad touch.

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Now the industry sources say that Amazon has made deals with top-four major record labels namely Universal Music Group, Sony Music Entertainment, Warner Bros and EMI. Amazon could announce the deals within weeks. But what is not clear is the change this deal can bring about. Logically thinking, it might remove the need to upload each and every song to the cloud. If it can do so, it might sound an alarm bell for iTunes Match.

They both can work on the same principle. The user gives the Cloud Drive the right to scan the user’s hard disk. It will now identify the songs you have and will provide the user access to copies of those songs available in the Amazon library. So, you can listen to the same song but not from the same copy. For this process, it is highly essential that you have the licenses to do so. Amazon couldn't offer a similar service till now because the scan-and-match process involves creating and delivering copies of music to users who didn't technically buy them. Making a copy requires a license, say the labels; otherwise, the companies argue that such copies violate their copyrights. So, it might become a copyright violation. Now that Amazon has inked the deals, going ahead with this scheme will not be a problem at all.

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