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Airtel Gets A Makeover: New Logo & New Identity

Question asked by Kaustubh Katdare in #Coffee Room on Nov 18, 2010
Kaustubh Katdare
Kaustubh Katdare · Nov 18, 2010
Rank A1 - PRO
Indian Telecom Leader, Bharti Airtel's gotten a makeover. The company has launched a redesigned website and also a new logo. From the company's website -

Our new international identity has been specially crafted to appeal to a more dynamic & demanding audience. at the same time, it retains the core elements of what has made our brand a market leader.

Our unique symbol is an interpretation of the ‘a’ in airtel. the curved shape & the gentle highlights on the red color make it warm & inviting, almost as if it were a living object. it represents a dynamic force of unparalleled energy that brings us and our customers closer.

Our specially designed logo type is modern, vibrant & friendly. it signals our resolve to be accessible, while the use of all lowercase is our recognition for the need for humility.
red is part of our heritage. it is the color of energy & passion that expresses the dynamism that has made airtel the success it is today, in India, and now on the global stage. Posted in: #Coffee Room
Ankita Katdare
Ankita Katdare · Nov 18, 2010
Rank A1 - PRO

This is the NEW Airtel Logo! 😀
Sahithi Pallavi
Sahithi Pallavi · Nov 18, 2010
Rank A2 - PRO
WoW! That's really nice!
Way to go Airtel 😀
Gurjeet Singh
Gurjeet Singh · Nov 19, 2010
Rank B1 - LEADER
Nice logo 😀
cooltwins · Nov 19, 2010
Rank B1 - LEADER
i heard the new jingle... 😀
its nice... 😁

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