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TRAI Caller ID - WIll it make end TrueCaller in India?

By - Kaustubh Katdare • 1 year ago • 33.2k views

The Telecom Regulatory Authority of India is proposing to make it compulsory for the network operators in India to show the identity of the caller with each call. This means, what TrueCaller offered will now be default - and I don't know how it will not end TrueCaller's business in India.

TRAI will pull the data from KYC documents submitted while obtaining the phone number / SIM card. This data will be queried every time there's an incoming call and displayed on the phone screen by default.

While it's immensely useful; do you think TrueCaller has a way out of this situation? Or is it the end of TrueCaller in India?

Replies

  • Rohit
    Rohit Joshi

    It's a welcome step from the Indian Government. Should have been a default feature since day 1.

    Yes, I do think that this will be a serious threat to TrueCaller's business in India. But people already have it installed on their phones; and are likely to uninstall.

    At least the tele-callers will be identified quickly and banned.

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