Will YepMe.com Model Work?
After noticing YepMe.com's advertisement on the TV, I decided to check out what the new site has to offer. I was bit surprised to see that YepMe's coming up with a new model of payments: Pay only when you like the product!

That is, you order a T-shirt -> It's delivered to your home (you make no payment) -> You Try the T-shirt for 7 days and after 7 days, if you're satisfied and want to keep the T-shirt; you make the payment!
That reminds me of the 30 day money back guarantee that Dell pioneered for computers.
Now, I've my own doubts about Indian consumer mindset. Say I've an important event. So I order clothes from them -> try them at the event -> return to them after the event is over.
I wonder whether this will turn out to be a free clothes rent shop. Why do you think YepMe decided to go this way? Do you think it will work in India?