Nayan Goenka

Hello guys, I am putting forward a discussion which is completely related to Business and Marketing domain.

We know that one of the main reasons of degrading of Indian Market is globalization. Products which are already available in Indian Companies have to compete with imported brands which eventually end up taking the largest share. Now and then we see people giving alternatives to foreign brands in Indian versions which is important to save the economy of the country but consumers still seem to get attracted towards the foreign brands.

The point of discussion is:

Is it possible to bring about a market shift from foreign to Indian brands?
Do you propose any particular strategy at a business level WITHOUT CHANGING THE LAWS OF GLOBALIZATION?

CSK AUTO

On your question:a lack of awareness is main influencing factor in affecting indian market.Trends are changing and people are changing to indian products from foreign products .They started to feel the power and beauty of Indian products.
My view:I dont expect a market shift.

Nayan Goenka

If people are already trying to focus on power and beauty of Indian products, it means this will increase their consumption. THIS is Market shift we want. Currently market is tending to outscale foreign brand and we are trying to find out a way to develop a business strategy that can complete these brands in present legal conditions.
Discuss the ways to resolve it rather than impact of globalization.