What are businesses looking for?
I'm working on my resume right now and it is the first time that I've been able to approach it with much more marketing background. Before, it was just an objective piece of paper that stated my facts. I know today, that I should be selling myself and selling my good points.
I can start acting on some of the marketing things I've learned. Such as eliminating passive verbs because they come off... well passive and weak.
I know the best thing you can illustrate is that you have the experience and knowledge to do the job they want, without a doubt. That's tough since I have no experience. I'm trying to figure out the qualities they're looking for, so that I can demonstrate them in a different way.
Plus, I should add. Not sure if this happens everywhere, but in Canada businesses never advertise or seek out unexperienced/new grad engineers. It's a matter of sending a resume and cover letter in to them. At least when you can view a job posting you can get a general idea of what they want.
I guess to reiterate my question, what qualities are businesses looking for when seeking an employee? Especially someone lacking the necessary experience.