Triumph Motorcycles Alters Manufacturing Plans; India Launch Expected In September 2013

The iconic Triumph Motorcycles, the British company that sells the likes of Thunderbird, Daytona 675 and Speed Triple bikes, did ripple excitement among bikers last year at the 2012 Auto Expo held in New Delhi. Their prospect of owning the legendary Triumph was promising, and to fulfill this very promise, the company is expected to start selling in India September 2013 onwards. People close to the project stated that there has been heavy alterations in the manufacturing plans, and the new plan includes Triumph Motorcycles assembling completely knocked-down (CKD) kits at a factory located in the Gurgaon-Manesar belt, which is a shift from the company's earlier plan to build Naraspura factory. A full fledged manufacturing facility at Naraspura (Karnataka) shall be executed later in 2015.



The initial bikes to kiss Indian asphalt include the Bonneville, the Street Triple 675, the Daytona 675 and the Speed Triple, which shall be assembled via CKD, thus raising the price bracket. But this bracket is expected to go down once the bikes get produced in the auto-maker's Indian plant. Also bikes like Tiger 800XC, the Storm and the Rocket III, which we'll get initially through CKD, shall get cheaper once the local plant manufacturing commences. The base price of Triumph Motorcycles shall be something around INR 5 lakhs.



The Gurgaon-Manesar belt shall be their first step in India, and here's where they'll be testing the response they garner from the Indian market. Triumph has already secured a purchasing office in Gurgaon, and has employed a consultant to recruit in India.