Television: Tracking Viewers

I read somewhere that it is possible for a television station to track which viewers are watching their channel at a particular time, by using some technology called "finger printing technology".

Is that possible?

I thought that was only possible if you installed a special meter in your house which allowed companies like Nielson to track your viewing habits.

Does anyone have more information about this?

Replies

  • Kaustubh Katdare
    Kaustubh Katdare
    @Decimal: Before we move further, please update your engineering discipline in your profile settings.

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