TAGTILE! Small e-commerce start-up by two IIT graduates.

An innovative start-up founded by two IIT alumni in the U.S is the latest acquisition of the social networking giant Facebook.
Tagtile,(#-Link-Snipped-#) an e-commerce start-up with a focus on helping retailers build customer loyality, was founded by SOHAM MAZUMDAR and ABHEEK ANAND in march last year.
The acquisition, coming close on the heels of the big Instgram takeover, has got relatively less coverage. But big technology websites, of the likes of U.K's The Register, are saying it could herald new avenues in e-commerce in the mobile space for Facebook.
SOURCE: THE HINDU