Startups: How would you 'fix' the 'just for fun' orders for cash on delivery?
eCommerce in India is quite interesting. Most of the ecommerce websites offer cash on delivery - which allows the customers to pay for the goods they've ordered online only when they get the products in their hands. This model has worked in most of the cases, but in the recent times, major drawbacks of this model have come forward - CoD orders made 'just for fun'. This is how it works-
Customer places an order online. The eCommerce company takes all the pains to deliver the goods at the customer's address. The customer simply refuses to accept the product, denying that they ordered the product in first place. All the costs the company put in bringing the product to customer's home are wasted. Period!
I'm curious to know what could be the ways 'just for fun' orders made against cash on delivery?