Social Sites Reach More Women Than Men
Social Networking sites are more frequented by Women than Men. Comscore Inc. has found out that 75.8 percent of all women online visited a social networking site in May 2010 versus 69.7 percent of men.
Comscore further reports -
“Understanding gender-specific differences in Web usage is valuable to any digital stakeholder looking to successfully reach and engage both women and men in the online environment,” said Linda Boland Abraham, comScore chief marketing officer and executive vice president for global development. “We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites, but it’s also important to understand gender differences on a regional, country and local level, where cultural differences are continually shaping online usage and content consumption.”
Women Spend 30 Percent More Time on Social Networking Sites Than Men
Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9 percent of total unique visitors to the social networking category, they consume 57 percent of pages and account for nearly 57 percent of total minutes spent on these sites. Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s 4 hours, demonstrating the strong engagement that women across the globe share with social sites.
Comscore further reports -
“Understanding gender-specific differences in Web usage is valuable to any digital stakeholder looking to successfully reach and engage both women and men in the online environment,” said Linda Boland Abraham, comScore chief marketing officer and executive vice president for global development. “We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites, but it’s also important to understand gender differences on a regional, country and local level, where cultural differences are continually shaping online usage and content consumption.”
Women Spend 30 Percent More Time on Social Networking Sites Than Men
Globally, women demonstrate higher levels of engagement with social networking sites than men. Although women account for 47.9 percent of total unique visitors to the social networking category, they consume 57 percent of pages and account for nearly 57 percent of total minutes spent on these sites. Women spend significantly more time on social networking sites than men, with women averaging 5.5 hours per month compared to men’s 4 hours, demonstrating the strong engagement that women across the globe share with social sites.
Replies
-
Kaustubh KatdareAdditional findings from the report include:
- Although men are in the majority across the global Internet, women spend about 8 percent more time online, averaging 25 hours per month on the Web.
- Globally, women spend 20 percent more time on Retail sites overall than men. Among the various retail sub-categories, Comparison Shopping and Apparel sites reached the highest percentage of women at 24.8 percent and 18.7 percent, respectively, in May 2010.
- In the U.S., women are more avid online buyers than men, with 12.5 percent of female Internet users making an online purchase in February 2010, compared to 9.3 percent of men.
- Health sites show some of the largest overall differences in reach between female and male, with a nearly 6-point gap between global women and men.
- In most countries women spend far less time watching online video than men, but women spend a much higher share of their time watching videos on YouTube than men.
- In both the U.S. and Europe, smartphone usage is dominated by men with both markets experiencing close to a 60/40 split in smartphone adoption between the genders.
-
vik001indDon't you forget many men pose as women to allude females 😉
-
Kaustubh Katdare
Well well, I hardly visit any social site so I've no clue. But "pose as women to allude females" ??? :shock:vik001indDon't you forget many men pose as women to allude females 😉 -
Sahithi Pallavireally? 😔
I can't believe this! But, Vik001ind was right!!
You are reading an archived discussion.
Related Posts
If i had made some projects which are like line follower, 4-wheel tracked robot, micromouse etc then i will mention the same in my resume. Suppose i have mentioned them...
Hello everybody,
I am B.E(EEE) graduate and want to do a certified course in automation. So i want to know its scope , advancement in industry and job opportunities in...
what do you think guys ?
Is there should be any screening test for being a politician?
as you know that most of ministers in india are completely illiterate do...
In ATM the only way of security is secret code which is only of 4 digits or 5 digits (don't know about other states)
This 4 digit code is not...
Hello there, how are you =)
i had a thought if making a digital speed-o-meter out of my bike's analog speed-o-meter with LCD interfacing.
So, can any one tell me...