Smart Viral Marketing Techniques For Startups

If you haven't yet watched the man running on water video yet, you SHOULD watch it. The company named 'Hi-Tech Sports' introduced a video on YouTube that showed an athlete running on the water. The video looked so realistic that it gathered about 4 million views in a very short time.

Did you hear that? 4 million viewers from all over the world for just few thousand bucks is awesome! I'm quite sure that company's sales have shot up since the video went live on YouTube.

The company's officials have finally revealed that it was a marketing trick from the company. The company wanted to have fun and also send out a message to people that the company produces water resistant shoes.

Have a look at following video -




I think startup owners can learn a big deal from this video. It also underscores the importance of free marketing tools - YouTube 😉