Reliance Jio entering e-Commerce - Watch out, Amazon and Flipkart!
Apparently, Mukesh Ambani wants everything in his hands - and is likely to enter into the e-commerce business very soon. If that happens, I bet Amazon and Flipkart need to start worrying right away. Why? Well, everything's just becoming 100x interesting!
Think about it. Reliance controls the largest 4G network in India and has massive fibre optic cables running every nook and corner of the country. Jio has ~132 million subscribers and with Jio Phone, there's no sign of Jio slowing down. Yes, their user acquisition might have slowed down; but they already have become a big player in Indian Internet scene.
If Jio makes an entry in e-commerce, they'll control the entire ecosystem! Something that Facebook and other companies have been trying to do and have failed miserably. Jio could simply update all their phones to have a shopping app and then start offering discounts. Users would have little reason to actually say no to Jio and stick with Amazon or Flipkart.
Controlling the entire ecosystem is something that every business wants to do. Consider Apple. Once you're in the Apple ecosystem of software and hardware, it's super difficult to opt out. Once you're on Jio network, Ambani can definitely control user behavior and make it super easy for users to buy stuff online.
I wonder how are Amazon and Flipkart going to deal with Jio. Jio makes an entry as a bully and steals sandwich right out of other's mouth. 😁
Think about it. Reliance controls the largest 4G network in India and has massive fibre optic cables running every nook and corner of the country. Jio has ~132 million subscribers and with Jio Phone, there's no sign of Jio slowing down. Yes, their user acquisition might have slowed down; but they already have become a big player in Indian Internet scene.
If Jio makes an entry in e-commerce, they'll control the entire ecosystem! Something that Facebook and other companies have been trying to do and have failed miserably. Jio could simply update all their phones to have a shopping app and then start offering discounts. Users would have little reason to actually say no to Jio and stick with Amazon or Flipkart.
Controlling the entire ecosystem is something that every business wants to do. Consider Apple. Once you're in the Apple ecosystem of software and hardware, it's super difficult to opt out. Once you're on Jio network, Ambani can definitely control user behavior and make it super easy for users to buy stuff online.
I wonder how are Amazon and Flipkart going to deal with Jio. Jio makes an entry as a bully and steals sandwich right out of other's mouth. 😁
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