Plain packets help smokers quit by killing brand identities
Quote:
The proof is in the packaging. Making all cigarette packets look the same reduces the positive feelings smokers associate with specific brands and encourages quitting, Australian research shows.
The findings come ahead of the UK and Ireland introducing plain tobacco packaging in May.
Australia was the first nation to introduce such legislation in December 2012. Since then, all cigarettes have been sold in plain olive packets with standard fonts and graphic health warnings.
Endquote
Plain packets help smokers quit by killing brand identities | New Scientist
The proof is in the packaging. Making all cigarette packets look the same reduces the positive feelings smokers associate with specific brands and encourages quitting, Australian research shows.
The findings come ahead of the UK and Ireland introducing plain tobacco packaging in May.
Australia was the first nation to introduce such legislation in December 2012. Since then, all cigarettes have been sold in plain olive packets with standard fonts and graphic health warnings.
Endquote
Plain packets help smokers quit by killing brand identities | New Scientist
Replies
You are reading an archived discussion.
Related Posts
They say that money can't buy you happiness. While this is true in eutopia, a chunk of that can definitely take you to space, in fact, land you on the...
At the MWC 2017 event, Oppo has unveiled its all new 5x Zoom Dual Camera setup, which is unique in its clever arrangement of lenses horizontally across the phone, ensuring...
While other smartphone companies have set their tents at Mobile World Congress in Barcelona, Chinese smartphone manufacturer Xiaomi is firmly grounded in its hometown and has launched a new smartphone...
I'm wondering if our fellow engineers have adopted the cloud yet? Have you began storing all your important files, photos and official documents in the cloud? Many of you might...
Meizu has unveiled its Super mCharge technology which claims to fully charge a smartphone in 20 minutes, at MWC 2017. Giving a tough fight to its competitors, the smartphone claims...