Plain packets help smokers quit by killing brand identities
@ramani-VR4O43
•
Oct 26, 2024
Oct 26, 2024
1.4K
Quote:
The proof is in the packaging. Making all cigarette packets look the same reduces the positive feelings smokers associate with specific brands and encourages quitting, Australian research shows.
The findings come ahead of the UK and Ireland introducing plain tobacco packaging in May.
Australia was the first nation to introduce such legislation in December 2012. Since then, all cigarettes have been sold in plain olive packets with standard fonts and graphic health warnings.
Endquote
<a href="https://www.newscientist.com/article/2122340-plain-packets-help-smokers-quit-by-killing-brand-identities/" target="_blank" rel="nofollow noopener noreferrer">Plain packets help smokers quit by killing brand identities | New Scientist</a>
The proof is in the packaging. Making all cigarette packets look the same reduces the positive feelings smokers associate with specific brands and encourages quitting, Australian research shows.
The findings come ahead of the UK and Ireland introducing plain tobacco packaging in May.
Australia was the first nation to introduce such legislation in December 2012. Since then, all cigarettes have been sold in plain olive packets with standard fonts and graphic health warnings.
Endquote
<a href="https://www.newscientist.com/article/2122340-plain-packets-help-smokers-quit-by-killing-brand-identities/" target="_blank" rel="nofollow noopener noreferrer">Plain packets help smokers quit by killing brand identities | New Scientist</a>