I've just had this 'I said so' moment. While everyone uses mobile smartphone and apps are an integral part of the mobile ecosystem, it looks like more and more people are 'done' with the apps. The latest ( 2017 ) report by comScore claims that people have already installed the apps they want and there's a lesser chance that they'll install a new app. In fact, the 51% of the mobile users do not download any apps in a month! Average user downloads just two.
The report also says that users have more engagement with the apps they've already installed, but the the reach of mobile web is almost 2x that of the apps.
How many apps do you download every month? The last app I downloaded was Twitter; and I did that last year. 😨 What about you?