Nissan Datsun 'Go' India Launch Next Year. Price < 4 Lakhs.

It's been thirty years since the Brand Datsun phased out, and now with its resurrection, Japanese auto-maker Nissan nurtures huge dreams regarding the company-hold in Indian market. To elevate this plan, they'll be launching an eagerly-awaited low-cost hatchback 'Go' under the brand name next year. In the small car segment that's heavily dominated by Maruti Suzuki, Hyundai and Tata Motors, Nissan Motor Co's President & CEO, Carlos Ghosn, is pretty sure that 'Go' will make a mark, with it's target consumer base being first-timers. With price expected to be under 4 lakhs, the five-doored Datsun Go forms an important key in Nissan Power 88 mid-term business plan. Also, Nissan made it pretty clear that the ultra low-cost (ULC) project with Bajaj Auto is as of now a "closed chapter".

Against the less than 2% occupancy that Nissan enjoys in the Indian market (1.37% to be exact), it hopes to raise this bar to a minimum of 10% of overall industry volumes by 2016, half of which shall be covered by Datsun. Two more Datsun cars shall be joining Go in 2014. The company may use India as a sourcing hub for components when brand Datsun expands to other emerging markets like Indonesia and South Africa.

Nissan has been sweating over the Datsun project since the past two years now, and while the major percentage of cars were developed in India, critical R&D and Engineering was acknowledged at Nissan's global design centre based in Japan, with teams closely analysing the local needs, preferences and demands.