" Let us never negotiate out of fear but never fear to negotiate." John F. Kennedy

Negotiation is an art. Negotiations are an important part of any business deal. Each party has some interest when they put their negotiation skills at the business table to negotiate. To be successful in negotiation you have to do your homework, you have to know what you can concede to, what can be further negotiated and when to put your foot down and be assertive. Sometimes you have to give something to gain another. Negotiation takes place everyday at so many places, for ex: while buying vegetables, deciding the pay scale etc. then why not use our negotiation skills while buying a financial product to get a better deal.

Various financial entities have different rate and fee structure prescribed and they charge the consumer based on that. If negotiated these charges can be reduced. If the customer is reputed and loyal then the charges may be completely waived. In such a case it is bound to have a positive and a considerable impact on the amount that you are shelling out.