Microsoft to power Baidu’s English-language searches
Technology giant Microsoft has signed a deal with Baidu, China’s leading search engine, to power the company’s English-language searches—and, presumably, censor them to comply with Chinese government policies.
The deal should be in place by the end of 2011.
Financial terms of the arrangement were not disclosed, but typically a back-end search engine provider handles keyboard-based advertising that accompanies the search results, with a portion of ad revenue going back to whoever brought in the search term.
The deal should be in place by the end of 2011.
Financial terms of the arrangement were not disclosed, but typically a back-end search engine provider handles keyboard-based advertising that accompanies the search results, with a portion of ad revenue going back to whoever brought in the search term.
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