Micromax HookUp - Free Messaging (Text, Chat, Share) Service Launched

Micromax HookUp service is now live and the latest Micromax SMARTY A25 (android powered) is shipping with the app pre-loaded. The app lets you send SMSes anywhere in India completely free of cost. The official website promises 4000 free SMS to your contacts who may or may not have the HookUp app on their phones. In addition, Micromax is promising 'walky-talky' feature that lets you record your personalized voice notes and share them with other HookUp users. The 'Doodle' feature lets you draw any shape and share it with your friends, totally free of cost.

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The app has file sharing features so that you can share audio/video or image files easily. The company promises that the HookUp app has very limited memory consumption and is light on the battery as well as data usage. The HookUp app does faster pushing of the files across the network and consumes less bandwidth.

It's interesting to see how people respond; because the WhatsApp messaging app is already popular. Samsung has announced a similar service in India called 'ChatOn' and is going bullish on promoting it through TV advertisements. Do you think Micromax HookUp will get a fair market share?

 

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