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@Satya Swaroop Dash • 30 Jan, 2016 • 1 like
Less than five months after the launch of Canvas Juice 3, Micromax is planning to launch its successor, the Canvas Juice 4. The Micromax Canvas Juice 4 has surfaced on the official Micromax website without an official launch and is yet to make its way to online and brick and mortar retailers. With the Canvas Juice 4, Micromax seems to have misunderstood the meaning of iterations. Normally, the newer phone is supposed to be superior to the predecessor but the opposite has happened with the Micromax Canvas Juice 4. Things start badly, as we miss the USP of the last smartphone, the huge battery. While the Canvas Juice 3 sported a 4000mAh, the Canvas Juice 4 has a 3000mAh battery. Why would Micromax think of sticking a lower capacity battery? Shouldn’t it have stuck the same or a larger capacity battery?

Micromax Canvas Juice 4 1
Micromax Canvas Juice 4 2 Micromax Canvas Juice 4 3 Micromax Canvas Juice 4 4 Micromax Canvas Juice 4 5

Moving on, things get worse. Instead of the entry level standard HD resolution display we found on the Canvas Juice 3, we get a 5inch FWVGA (480 x 854 pixels) resolution IPS panel display on the Canvas Juice 4. While most smartphone manufacturers like to stick with Snapdragon or at least a Mediatek chipset for their entry level offerings, Micromax opted to go for a rather unknown Spreadtrum (SC7731G) chipset that houses a 1.3GHz quad-core processor, ARM Mali-400 MP2 CPU and 1GB of RAM. On the photography front, things get as bargain basement as possible with a LED flash equipped 5 MP sensor on the rear and a fixed focus 2MP sensor on the front. As expected the Micromax Canvas Juice 4 ships with 8GB of internal memory and you can use microSD cards of up to 32GB to expand that storage.

Connectivity options on the Micromax Canvas Juice 4 include microUSB, the very dated Bluetooth 2.1 and Wi-Fi. Micromax has also missed out on adding 4G connectivity at a time when cellular operators are fast spreading their LTE networks across major towns. The product page is missing the most important information, its price. As of this writing we do have a price tag but we are guessing it would be somewhere around 6000 Rupees. If Micromax isn’t careful in its pricing then the Micromax Canvas Juice 4 would be a total dud.

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